Free Wallpaper Download For Desktop Biography
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Wallpaper to achieve creative freedom over the brand's direction and took complete control of the company, by trading his shares in the Genius Group, at the time Diesel's parent company, for Goldschmied's remaining shares in Diesel.[9] Following the launch of Diesel Kids the year prior, at the time called Dieselito,[1] sales of the Diesel-branded clothing had by that point reached about $5 million annually.[7] Wanting to focus on denim, Rosso began experimenting with different ways of treating the fabric with stones and washes. Then, after handpicking team of likeminded designers in the late 1980s, the company began a period of remarkable growth and expansion.[9]During the first of the 1990s Rosso brilliantly pioneered Diesel into the fashion world and set the grounds for its establishment in global markets.[10] In 1991 the company launched its first international marketing effort with the highly successful 'guides for successful living' campaign series. In 1992 the campaign, which was Diesel's first advertising campaign ever, won a Grand Prix at the Cannes Lions International Advertising Festival, the world's leading awards in advertising.[1] Later on that same year Diesel launched the campaign on TV and would eventually become part of the company's global communication work for a decade to come, bringing in multiple advertising awards across the world.[11]In late 1992 Rosso purchased a farm close to the Diesel headquarters in Molvena, province of Veneto, where he began producing wine and olive oil under the name Diesel Farm. Initially the purchase was meant as a gift to his father, who until then had questioned his choice of career, but then for the first time understood that his son had in fact become a successful business entrepreneur.[12] At the time of the purchase the farm and its land was at risk of getting divided into separate lots for multiple buyers, but Rosso was able to prevent this by taking charge of the whole estate. Today the land and the old farm buildings are considered a nature reserve.In 1994 Rosso created a new sports line and sub-brand, called 55DSL, which was inspired by the passion for snowboarding he shared with his sons. The first collection was titled 'FW94, Subzero Winter' and consisted of 55 pieces.[1] That same year, 55DSL became one of the first clothing lines to endorse snowboard competitions around the world, starting with competitions in Riksgransen, Sweden. The competitions featured several now legendary snowboards pioneers like Todd Richards and Peter Line.[13] In the following years 55DSL progressively became an independent brand and in 1999 moved from Diesel's headquarters in Molvena, Italy, to Balerna, Switzerland. There it remained until 2005 when its headquarters re-located back in Italy.[14] Since the mid-2000s it has been spearheaded by its Creative Director and Rosso's eldest son, Andrea Rosso, who, after learning to sew at the age of 13 and starting to work as a quality controller in the Diesel factories at the age of 16, went on to New York City where he completed his graduate studies at the Fashion Institute of Technology. Since then 55DSL has established itself as a globally recognized urban and street brand that is well known for its vast variety of collaborations.[15] This includes collaborations with independent artists like Eric Haze,[16] Alex Fakso,[17] and Turbokrafen;[18] action sports legends Joel Tudor,[19] Tony Hawk, Steve Berra and Lukas Hoffman;[20] musicians Steve Aoki[21] and Bloody Beetroots;[18] art foundations Poo on Art[22] and Two Steps Back,[1] and global brands like Adidas,[23] Coca-Cola Zero,[24] MTV,[25] EA Sports,[26] Yoox,[27] Manhattan Portage[28] and Panini.
Source(Google.com.pk)
Wallpaper to achieve creative freedom over the brand's direction and took complete control of the company, by trading his shares in the Genius Group, at the time Diesel's parent company, for Goldschmied's remaining shares in Diesel.[9] Following the launch of Diesel Kids the year prior, at the time called Dieselito,[1] sales of the Diesel-branded clothing had by that point reached about $5 million annually.[7] Wanting to focus on denim, Rosso began experimenting with different ways of treating the fabric with stones and washes. Then, after handpicking team of likeminded designers in the late 1980s, the company began a period of remarkable growth and expansion.[9]During the first of the 1990s Rosso brilliantly pioneered Diesel into the fashion world and set the grounds for its establishment in global markets.[10] In 1991 the company launched its first international marketing effort with the highly successful 'guides for successful living' campaign series. In 1992 the campaign, which was Diesel's first advertising campaign ever, won a Grand Prix at the Cannes Lions International Advertising Festival, the world's leading awards in advertising.[1] Later on that same year Diesel launched the campaign on TV and would eventually become part of the company's global communication work for a decade to come, bringing in multiple advertising awards across the world.[11]In late 1992 Rosso purchased a farm close to the Diesel headquarters in Molvena, province of Veneto, where he began producing wine and olive oil under the name Diesel Farm. Initially the purchase was meant as a gift to his father, who until then had questioned his choice of career, but then for the first time understood that his son had in fact become a successful business entrepreneur.[12] At the time of the purchase the farm and its land was at risk of getting divided into separate lots for multiple buyers, but Rosso was able to prevent this by taking charge of the whole estate. Today the land and the old farm buildings are considered a nature reserve.In 1994 Rosso created a new sports line and sub-brand, called 55DSL, which was inspired by the passion for snowboarding he shared with his sons. The first collection was titled 'FW94, Subzero Winter' and consisted of 55 pieces.[1] That same year, 55DSL became one of the first clothing lines to endorse snowboard competitions around the world, starting with competitions in Riksgransen, Sweden. The competitions featured several now legendary snowboards pioneers like Todd Richards and Peter Line.[13] In the following years 55DSL progressively became an independent brand and in 1999 moved from Diesel's headquarters in Molvena, Italy, to Balerna, Switzerland. There it remained until 2005 when its headquarters re-located back in Italy.[14] Since the mid-2000s it has been spearheaded by its Creative Director and Rosso's eldest son, Andrea Rosso, who, after learning to sew at the age of 13 and starting to work as a quality controller in the Diesel factories at the age of 16, went on to New York City where he completed his graduate studies at the Fashion Institute of Technology. Since then 55DSL has established itself as a globally recognized urban and street brand that is well known for its vast variety of collaborations.[15] This includes collaborations with independent artists like Eric Haze,[16] Alex Fakso,[17] and Turbokrafen;[18] action sports legends Joel Tudor,[19] Tony Hawk, Steve Berra and Lukas Hoffman;[20] musicians Steve Aoki[21] and Bloody Beetroots;[18] art foundations Poo on Art[22] and Two Steps Back,[1] and global brands like Adidas,[23] Coca-Cola Zero,[24] MTV,[25] EA Sports,[26] Yoox,[27] Manhattan Portage[28] and Panini.
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