Friday 19 July 2013

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In April 2009, Electronic Arts began to post billboards in many areas in advertisement for the game. Many of the billboards covered skyscrapers in densely populated areas, most notably Times Square in New York City.[17] The costs of these billboards was estimated to be $10 million a month. This marketing campaign proved successful, as The Sims 3 sold 1.4 million copies in its first week, breaking the record for all EA games.
On March 23, 2009, the look and feel of The Sims 3 was threaded throughout the storyline of an episode of The CW series One Tree Hill. On screen, the episode opens in an idealized Sims version of One Tree Hill and then transitions into the real Tree Hill. As this episode plays out, Sims versions of popular One Tree Hill characters are introduced and then morph into the real-life characters, including Dan (Paul Johansson), Lucas (Chad Michael Murray) and Peyton (Hilarie Burton).[18]
The Sims 3 versions of the characters are available for download via CW's official website. On April 19, 2009, Target exclusively released a promotional disc of The Sims 3 that features a Ladytron band poster, The Sims 3 theme song music download, and a $5 off coupon. The main menu includes screensaver downloads, videos, Create-A-Sim, Create-A-House, and much more. There is no actual gameplay involved, but it describes what playing feels like.
On July 14, 2010, Ford Motor began a promotion at The Sims 3 Store by allowing players to download their newest car at the time, the Ford Fiesta Mark VI.[19] The car also came with a collection of street signs. On October 27, 2010, the download was updated to include the Fiesta Hatchback.[20] The 2012 Ford Focus was made available to download on June 8, 2011.[21] The car included one male Ford t-shirt, one female Ford t-shirt, a stereo, and a set of neon lights, all for use in-game. The Focus pack was available to download on Mac, Xbox, and PlayStation platforms.Some of EA's other PC titles from the same time period, such as Spore and Dead Space, used a SecuROM copy restriction scheme that requires online and offline authentication and limits the number of times a user can install the game to five. While it was speculated that The Sims 3 would use the same system, on March 26, 2009, executive producer Rod Humble revealed that The Sims 3 uses traditional disk-based copy protection as Sims 2 did, and does not require online authentication to install. A product key is also required. However, SecuROM based restriction is still present within the "Digital Download" version of the title, limiting users to a total of 5 authorizations for 5 different machines via online activation, each of which can be de-authorized online at any time. A legitimate serial key is required to download custom objects and Sims from the official website. This includes custom designs created by other Sims 3 players as well as additional content from EA.


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